May 2004
http://www.torontotalks.org/articles/86/1/May-2004/Page1.html
John Klotz
By John Klotz
Published on 05/25/2004
"EMAIL MARKETING - The Good, The Bad, and The Ugly!" with Wayne Carrigan
| Tuesday, May 25, 2004 |
| 7:00pm |
| Done right, nothing is more powerful than permission-based email marketing for building customer loyalty. Done wrong, nothing can be more disastrous. |
Join Wayne Carrigan, VP Client Strategy for ThinData, Canada's Leading
email marketing company, as he guides you though real-world case
studies that demonstrate what works and what doesn't in the dynamic
world of the digital message.
Attendees will learn:
- How to overcome challenges and ensure successful email marketing campaign
- Best-practices for growing your list
- How to comply with privacy and anti-spam laws
- Strategies for increasing revenue and ROI
Both those new to email marketing and seasoned professionals will benefit by attending this event.
This is a must see for anyone doing email marketing!
About Wayne Carrigan
As Vice-President of Client Strategy at ThinData, Wayne helps ThinData clients build email communication strategies that meet the client’s business objectives. He also heads the ThinData team responsible for best-practices, privacy law compliance and anti-spam law compliance.
Wayne is the client advocate within ThinData and has a leading role in the design and development of all ThinData’s Internet marketing products and services.
Mr. Carrigan authors the acclaimed ‘Email Strategies’, a monthly e-newsletter for e-Marketing professionals where he shares proven tactics for using email to communicate, generate qualified leads, and build customer loyalty.
Having previously served as Alliance Atlantis Communications Vice President of Interactive Operations and NetStar Communications (The Sports Network and Discovery Channel) Senior Webmaster, Wayne brings 10 years of executive management experience to ThinData and a proven track record in creating and implementing good business strategies, and deploying cost effective, successful Internet solutions.
A gifted speaker, Wayne has spoken at several events including several hosted by Direct Marketing News, Pharmac, and AIMS Canada.
To Summarize:
When: Tuesday May 25th, 7 p.m.
Where: New City Hall, Committee Room # 3
Cost: Free if you are a member of one of our affiliated associations. Otherwise, we charge $20 at the door.
To RSVP, email us at rsvp@torontotalks.org or click the RSVP button (in bright orange). Or call us at (416)-595-7484 ext. 305.
Seating is limited so RSVP early.
All proceeds go towards Camp Oochigeas, a camp for children with cancer.
Attendees will learn:
- How to overcome challenges and ensure successful email marketing campaign
- Best-practices for growing your list
- How to comply with privacy and anti-spam laws
- Strategies for increasing revenue and ROI
Both those new to email marketing and seasoned professionals will benefit by attending this event.
This is a must see for anyone doing email marketing!
About Wayne Carrigan
As Vice-President of Client Strategy at ThinData, Wayne helps ThinData clients build email communication strategies that meet the client’s business objectives. He also heads the ThinData team responsible for best-practices, privacy law compliance and anti-spam law compliance.
Wayne is the client advocate within ThinData and has a leading role in the design and development of all ThinData’s Internet marketing products and services.
Mr. Carrigan authors the acclaimed ‘Email Strategies’, a monthly e-newsletter for e-Marketing professionals where he shares proven tactics for using email to communicate, generate qualified leads, and build customer loyalty.
Having previously served as Alliance Atlantis Communications Vice President of Interactive Operations and NetStar Communications (The Sports Network and Discovery Channel) Senior Webmaster, Wayne brings 10 years of executive management experience to ThinData and a proven track record in creating and implementing good business strategies, and deploying cost effective, successful Internet solutions.
A gifted speaker, Wayne has spoken at several events including several hosted by Direct Marketing News, Pharmac, and AIMS Canada.
To Summarize:
When: Tuesday May 25th, 7 p.m.
Where: New City Hall, Committee Room # 3
Cost: Free if you are a member of one of our affiliated associations. Otherwise, we charge $20 at the door.
To RSVP, email us at rsvp@torontotalks.org or click the RSVP button (in bright orange). Or call us at (416)-595-7484 ext. 305.
Seating is limited so RSVP early.
All proceeds go towards Camp Oochigeas, a camp for children with cancer.