Doug discussed the 4 different personality color coded personality types: Orange, Green, Gold, and Blue. He suggested that each type of personality had their own way of presenting information with their own unique style. The key was to understand how to sell to people who aren't like your personality type and Doug showed the audience the way to do so.

Doug suggested that the outcomes from these techniques would be more opportunities especially where you didn't expect them, closer relationships, understanding why some people rub you the wrong way, how to sell to “problem” clients, and understanding those people who just you don't get.