July 2001
http://www.torontotalks.org/articles/56/1/July-2001/Page1.html
John Klotz
By John Klotz
Published on 07/14/2001
Our July speaker, Natalie Melling, President of Open Corporation,
suggested that organizations can justify making long term commitments
to E-Commerce projects in spite of short term downfalls by launching an
"online weather balloon."
This is an information gathering strategy that can applied to
refine the e-marketing strategy. To download her presentation, click Natalie's Presentation to view her talk.